Here’s what Flay, on hand for the opening, thinks about what goes into creating the perfect burger: The result is a highly successful eleven-store chain called Bobby’s Burger Palace, the latest opening at the MarketFair Mall in Princeton, NJ. So, despite the vow not to “over-think it,” he found that he had to if he was going to offer a hamburger that was unique and a cut above what was already being offered in the hamburger heaven that is the American casual restaurant scene. “And that’s what I tried to create at Bobby’s Burger Palace: a burger you crave.” “I remember the burgers at JG Melon on Third Avenue in New York,” Flay said of the kitschy little place where notoriously bulky, juicy burgers are the signature dish. “We wanted comfort food,” said the author of the new cookbook Bobby Flay’s Burgers, Fries & Shakes.Īnd, for him that meant a burger, especially a cheeseburger - to his mind the ultimate in comfort food.
“We may have been offering foie gras and caviar on our menus, but fine food isn’t what chefs are looking for after work,” said Flay, who owns well-regarded restaurants such as Bar Americain in New York City and Mohegan Sun Casino in Uncasville, CT and Bobby Flay Steak in Atlantic City. And he decided to open a burger joint after years of seeking great burgers with other chefs late at night after service was over at their fine food restaurants. That was Bobby Flay’s philosophy when he decided to open a burger joint.
Chef Bobby Flay at the opening of the Princeton Bobby’s Burger Palace by Patricia Mack
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